Elf Power Grip Primer with 4% Niacinamide

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Why you’ll love it:

Gel primer formula with sticky texture grips makeup for long-lasting wear

Infused with 4% niacinamide to help even out skin tone and brighten

Gives skin a dewy, glowing finish

Translucent-finish primer works on all skin tones

100% vegan and cruelty-free